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Intellectual Property Licensing

Trademark License Agreement

Drafting trademark license agreements manually requires hours of careful attention to quality control provisions, royalty calculations, territorial restrictions, and goodwill protections. Attorneys must balance complex commercial terms while ensuring proper trademark ownership acknowledgments and usage standards, often requiring multiple revisions and client consultations that extend timelines and increase costs.

Automation ROI

Time savings at a glance

Manual workflow4.5 hoursAverage time your team spends by hand
With CaseMark12 minutesDelivery time with CaseMark automation
EfficiencySave 22.5x time with CaseMark

The Problem

Drafting trademark license agreements manually requires hours of careful attention to quality control provisions, royalty calculations, territorial restrictions, and goodwill protections. Attorneys must balance complex commercial terms while ensuring proper trademark ownership acknowledgments and usage standards, often requiring multiple revisions and client consultations that extend timelines and increase costs.

The CaseMark Solution

CaseMark automates the entire trademark license agreement drafting process, generating comprehensive agreements with proper quality control provisions, royalty structures, and territorial definitions in minutes. The platform ensures all critical IP protections are included—from goodwill provisions to audit rights—while maintaining consistency with your firm's preferred language and client-specific commercial terms.

Key benefits

How CaseMark automations transform your workflow

Generate complete trademark license agreements in 12 minutes vs. 4.5 hours manually

Automatically include all essential IP protections: quality control, goodwill, and ownership provisions

Customize royalty structures, territorial rights, and exclusivity terms with intelligent prompts

Ensure consistent quality standards and brand protection language across all licensing deals

Reduce drafting costs by 95% while maintaining attorney-level precision and customization

What you'll receive

Document Header and Parties
Grant of License
Licensed Marks Definition
Licensed Products Specification
Territory Definition
Quality Control Provisions
Ownership and Goodwill
Royalty Structure
Reporting and Audit Rights
Term and Renewal
Termination Provisions
Effect of Termination
Signature Block

Document requirements

Required

  • Trademark Registration Details
  • Business Terms Sheet

Optional

  • Quality Standards Documentation
  • Previous License Agreements
  • Product Specifications

Perfect for

IP Attorney
Brand Licensing Counsel
Corporate Counsel
Trademark Attorney
Transactional Lawyer
IP Paralegal
Solo Practitioner

Also useful for

This workflow is applicable across multiple practice areas and use cases

Franchise agreements inherently include trademark licensing provisions as franchisors must grant franchisees the right to use branded marks, logos, and trade dress while maintaining quality control.

Trademark licensing is a core component of franchising, with nearly identical requirements for quality control, territorial rights, royalty structures, and brand protection that this workflow addresses.

Corporate General82% relevant

Corporate counsel regularly negotiate trademark licenses when companies license their brands to third parties, subsidiaries, or joint venture partners as part of broader commercial arrangements.

Brand licensing is a common corporate transaction requiring trademark license agreements to protect corporate IP assets while enabling business expansion and revenue generation.

M&A transactions often require trademark license agreements when the seller retains certain brand rights or when transitional licensing arrangements are needed post-closing.

Trademark licensing is frequently part of M&A deal structures, particularly in carve-out transactions, asset purchases, or when brands need to be licensed back to sellers during transition periods.

Corporate governance matters often involve licensing trademark rights between parent companies and subsidiaries or affiliates to properly structure IP ownership and usage rights.

Proper governance of corporate IP assets requires formal licensing agreements between related entities to establish clear rights, maintain trademark validity, and ensure appropriate transfer pricing compliance.

Frequently asked questions

Q

How does CaseMark handle quality control provisions in trademark licenses?

A

CaseMark automatically generates comprehensive quality control clauses that protect trademark integrity, including approval rights for materials, compliance with brand standards, and inspection provisions. The platform ensures your license includes enforceable quality standards that maintain trademark validity and prevent abandonment claims.

Q

Can I customize royalty structures and payment terms?

A

Yes, CaseMark allows full customization of royalty rates, payment schedules, minimum guarantees, and audit rights. You can specify percentage-based royalties, flat fees, or hybrid structures, and the platform will generate corresponding reporting and payment provisions tailored to your deal terms.

Q

What happens if I need to modify territorial restrictions or exclusivity?

A

CaseMark makes it simple to define geographic territories and exclusivity terms through guided prompts. You can specify countries, regions, or worldwide rights, and choose between exclusive, non-exclusive, or sole license arrangements. The platform automatically adjusts related provisions to match your selections.

Q

Does the agreement include proper goodwill and ownership protections?

A

Absolutely. CaseMark automatically includes critical provisions acknowledging licensor ownership, goodwill inurement clauses, and prohibitions on challenging trademark validity. These protections are essential for maintaining trademark rights and are included in every generated agreement without additional input required.

Q

How long does it take to generate a trademark license agreement?

A

CaseMark generates a complete, customized trademark license agreement in approximately 12 minutes. This includes all sections from grant of license through termination provisions, compared to the 4-5 hours typically required for manual drafting.

Q

Can I use this for both product and service mark licensing?

A

Yes, CaseMark supports licensing agreements for trademarks, service marks, logos, and trade dress. The platform adapts language appropriately whether you're licensing marks for physical products, services, or both, ensuring proper scope definitions and usage restrictions.

Q

What termination and breach provisions are included?

A

CaseMark generates comprehensive termination clauses covering material breach, cure periods, immediate termination for misuse, and post-termination obligations. The agreement includes provisions for cessation of mark usage, destruction of materials, and survival of key obligations to protect your client's interests.